50 Shades of Camo

I’ve been asked several times how one creates a line of new hunting gear in today’s world.  Short and simple answer is with a pencil and piece of paper. Yep, that’s all there is to it!

Okay, Maybe That’s Not Everything . . .

Creating the initial design can be a very tiresome road going from sketch to digital design and then to samples. That road began four years ago when I decided it was time.  Time for a change.



“Leaders make things better, reinvent, try something bold and new and are not a follower of trends”


The Monster Camo Pattern

The Choices We Have Seem Endless

Many years ago I was over in Taiwan working on strike offs of my second pattern I created at my past company.  At one of the plants I worked with, I asked a technician, out of curiosity, just how many new camouflage patterns they do a year. What he said next floored me. He said that 100’s of different camouflage patterns are printed in that building each year.


“Followers are those that piggyback leaders and claim to be creative”

Holy Smokes!

I was floored and a bit intimidated at what he had just said. How was I ever supposed to make a dent with that? Then what he said next was even more surprising to me.  He said that 95% never make it past strike offs and that less than 1% makes it to market.

So Why Make Another One?

Seems logical to not design another one if there was already enough out there, right? I want to improve. Simple as that. I want to improve on what I have done and see how far I can push myself. That’s what creators and developers do. We make stuff.

Holy Military Digital Camo Batman!

Not wanting to join the herd of sheep moving along, I decided to do something a bit different and come up with a design that was as universal as possible without having to have 20 different patterns in your closet just because the leaves changed. It was by far the most challenging design pattern I had ever attacked.

“If everyone is thinking alike, then somebody isn’t thinking.”

The Scientific Bull Crap

I could go into extreme details of how the colors do this and do that and how the special way a deer looks at color does this or does that. But, I’ll save you the reading. It seems that if you can put a bunch of fancy words in a paragraph and then say, “scientist” then it makes it really important and official. Not to pop anyone’s bubble, but big companies hire some fantastic copy editors that can write circles around your average Joe and can make you look like an idiot. Don’t fall for it. Here’s the deal, I’m not a deer, nor an elk, nor any other big game animal for that matter. I have no idea what they actually see because they have never told anyone.

Scientist Are Way Smarter Than I Am

All right, I’ll give them dudes in white jackets a break. Most of the time they know what they are talking about. (Even if they weren’t, would I really know)? And, it has been determined that deer don’t see color like we humans do. In fact, they see green, orange and red as shades of gray. They can see blues, violets and UV light. You can read for yourself here, here and here.

The Kindergarten Method

Now we’re talking! Don’t knock it. I learned a lot in K grade; otherwise known as kindergarten, playtime, milk time, etc. One thing common sense tells us is if it quacks like a duck, walks like a duck; it’s probably a duck. If you blend into your surroundings, chances are the game will not see you. (Of course, holding still doesn’t hurt either). Sticking to the basics of concealment is the direction I went . . . blending in with our surroundings the very best we can and look incredibly cool while doing it!

“It’s very easy to be different, but very difficult to be better.”

What About the Green?

Umm . . . I already explained above that animals will see this as a shade of gray, but we humans don’t and that’s why we have some cool looking green trim on our gear to appease us more, but it’s not a solid green, it’s more of a “green camo”.  Solid blotches of anything are not good, regardless of color.   Hide from the critters, but bold and out there for the wild homosapians. The End.

Have a different opinion or point of view?  Bring it on baby . . .